Tessa O'Connell

Business Name

Brand-Edge Ltd

Specialisms

Marketing Strategy, Sales Strategy, Marketing & Sales Training 

Business Address

22 Temple Gardens Rathmines, Dublin 6

About

Tessa O’Connell is managing partner of Brand-Edge, which she set up in 2001. Since then, Tessa has worked with a diverse range of clients on a wide range of marketing initiatives and projects against demanding timescales.  She is a strongly motivated high-energy professional with a proven track record of success in branding and marketing and sales strategy in challenging roles. She has extensive experience in reconciling cross-functional views and priorities and is clear thinker with strong training and facilitation skills.

From 1995-2001 she was Head of SuperValu Marketing with The Musgrave Group. During her tenure, and within the context a highly competitive grocery retail sector, she re-focused the company from a wholesale to a retail/customer focus and oversaw the doubling of Supervalu’s market share from 9 -18%.  She was responsible for strategy development, pricing policies, and all above and below the line communication for the brand.

From 1989 to 1994, Tessa worked with Unilever UK, in the Health & Beauty division with Elida Faberge in London.  She held a number of key management roles including, Senior Brand Manager within the skin care market, Trade Marketing Manager and National Accounts Manager.

Prior to joining Unilever, Tessa worked for Drake International London in the areas of sales and customer service, She subsequently single-handedly set up and successfully managed a recruitment company, which she then sold to the Ascis Group in 1989 prior to joining Unilever.

Tessa graduated from UCD with a Bachelor of Social Sciences degree. She also achieved a Diploma in Grocery Marketing with IGD UK. 

Brand-Edge

Brand-Edge is a Marketing & Communications Consultancy that provides Sales & Marketing Strategy and Training services to organisations that do not have sufficient management bandwidth or expertise internally.  

Brand-Edge has provided marketing and business strategy, planning and operational supports to a number of organisations of differing sizes and from different sectors.

The Brand-Edge focus is on enabling companies to develop world-class sales and marketing practises which produce tangible results for business.

Clients­

The Kerry Group, Ascon- Rohcon, Construction Industry Federation, FBD, Waterford County Enterprise Board, ICOS, IADT, Dun Laoghaire Rathdown County Enterprise Board

Telephone

+353 86 8209889 +353 1 4965110

Website

http://www.brand-edge.ie